Secrets of Building a High Conversion Website (1)

Button text should be to make you curious. Example:

• ✓ Test it out
• ✓ Try it for FREE
• ✓ Get the Offer
• ✓ Download
• ✓ Login
• ✗ Continue to make it feel like oh god there is another step
• ✗ Submit is bad because most people think that they are giving something

General Principles

• 1.
  Clear Purpose: Define a single, clear purpose for the page to guide users.
• 2.
  Consistent Branding: Align visuals, tone, and style with your overall brand identity.
• 3.
  Simplify Layout: Keep the design clean and focused on the core message.
• 4.
  Clarity Over Creativity: Prioritize clear messaging over overly creative but confusing designs.

Above-the-Fold

• 5.
  Compelling Headline: Write a headline that addresses the user's key need or problem.
• 6.
  Supportive Sub-headline: Use a sub-headline to expand on your promise in 1-2 short sentences.
• 7.
  Eye-Catching Hero Visual: Include a hero image or video that reinforces your core message.
• 8.
  Primary CTA Placement: Place a prominent, high-contrast CTA button above the fold.
• 9.
  Trust Indicators: Add elements like client logos, certifications, or awards to build credibility.
• 10.
  Quick Answers: Ensure users can answer "Where am I?" and "What can I do here?" within 5 seconds.
• 11.
  Visual Balance: Balance text and visuals to create a harmonious design.
• 12.
  Contrast and Visibility: Ensure text contrasts sharply with the background for easy readability.
• 13.
  Directional Lines: Use visual elements like arrows or lines to subtly guide users toward the CTA.
• 14.
  Short Copy: Keep above-the-fold content concise—get straight to the point.

Headline and Copy

• 15.
  Direct Tone: Write as if speaking directly to the reader—avoid corporate jargon.
• 16.
  Value-Focused Headlines: Highlight what users gain, not just what you offer.
• 17.
  Specific Benefits: Replace generic claims with measurable results (e.g., "Boost ROI by 30%").
• 18.
  Address Pain Points: Show empathy for the user's challenges and position your solution.
• 19.
  Use "You" More: Speak to the user's perspective by using "you" instead of "we" or "us."

Visual Hierarchy and Layout

• 20.
  Strategic White Space: Use empty space to draw attention to key elements and reduce clutter.
• 21.
  Readable Fonts: Opt for simple, legible fonts with sufficient contrast against the background.
• 22.
  Logical Flow: Arrange sections in a logical sequence—problem, solution, proof, and action.
• 23.
  Visual Anchors: Use icons, images, and lines to direct attention to CTAs and key messages.

Hero Section

• 24.
  Promise in Headline: Clearly state what users can achieve with your product/service.
• 25.
  Visual Support: Use images or videos to complement your message (e.g., product in action).
• 26.
  CTA Copy: Use action-oriented phrases like "Start Saving Now" or "Try It Free."
• 27.
  Highlight Benefits: Focus on immediate value, such as "Save 10 hours a week."
• 28.
  Subtle Secondary CTA: Add a secondary CTA as a hyperlink or ghost button for lower commitment.
• 29.
  Contextual Images: Use visuals that directly relate to your product or service.
• 30.
  Value Proposition Refinement: Highlight the specific pain point your product solves.
• 31.
  Headline Hooks: Include curiosity-driven hooks like "The Secret to [User Goal]."
• 32.
  No Clutter: Avoid crowding the hero section with unnecessary elements.

Body Copy and Messaging

• 33.
  Target Personas: Tailor the messaging to a specific user persona's needs and goals.
• 34.
  Storytelling: Use relatable anecdotes or examples to make your solution more compelling.
• 35.
  Actionable Copy: Use verbs that inspire action, such as "Discover," "Achieve," or "Simplify."
• 36.
  Avoid Fluff: Keep paragraphs short and remove unnecessary words or phrases.
• 37.
  Use Bullet Points: Present benefits and features in concise bullet points for easy scanning.
• 38.
  Second-Person Writing: Use "you" and "your" to engage readers personally.
• 39.
  Power Words: Incorporate persuasive words like "proven," "exclusive," or "guaranteed."
• 40.
  Avoid Jargon: Write for clarity, avoid industry-specific terms your audience may not understand.
• 41.
  Scenarios and Examples: Add relatable examples that illustrate the product in use.

Features and Benefits