Best Places to List Your Business
To enhance your visibility and attract more local clients, it's essential to list your real estate business in reputable directories and platforms. This section will guide you through the best places to list your business and how to maximize the benefits of these listings.
Why Listing Your Business Matters
Increases Online Visibility:
Listing your business on multiple platforms improves its visibility in local search results, making it easier for potential clients to find you.
Builds Trust and Credibility:
Being listed on well-known, reputable directories boosts your credibility and builds trust with potential clients.
Improves Local SEO:
Accurate and consistent business listings contribute to better local SEO rankings. Search engines prioritize businesses with strong, consistent online presences.
Attracts More Clients:
Listings provide multiple touchpoints for clients to discover and contact your business, driving more traffic and leads.
Best Places to List Your Real Estate Business
Google My Business (GMB)
Why: GMB is crucial for local SEO and appears in Google Maps and local search results.
Action: Ensure your GMB profile is complete, accurate, and up-to-date.
Yelp
Why: Yelp is widely used by people searching for local businesses and reviews.
Action: Claim and verify your business, then fill out your profile completely and encourage satisfied clients to leave reviews.
Why: Facebook is a powerful platform for local businesses and offers unique features for engaging with clients.
Action: Create a business page, regularly update it with posts, and engage with your audience.
Bing Places
Why: Listing on Bing Places helps you reach users who prefer Bing over Google for search.
Action: Claim and verify your listing, then ensure all information is accurate and complete.
Real Estate Specific Platforms
Zillow
Popular real estate platform where users actively search for property listings and real estate agents.
Zillow Premier Agent →Realtor.com
Authoritative real estate site that attracts potential homebuyers and sellers.
Realtor.com Professional Center →Tools to Manage Business Listings
Moz Local
Manage and sync your local business listings across multiple platforms.
BrightLocal
Comprehensive tool for listing management and local SEO tracking.
Yext
Robust platform for managing business information and listings.
Whitespark
Specializes in local listing audits, management, and citation building.
Actionable Insight
Begin by listing your real estate business on key platforms: Google My Business, Yelp, Facebook, and Zillow. Ensure your profiles are fully complete, accurate, and updated regularly. Use a tool like Moz Local or BrightLocal to manage your listings efficiently and maintain consistency across all platforms. Remember to encourage satisfied clients to leave reviews and respond promptly to all feedback to build trust and credibility.